Why Does Website Speed Matter?

Let's look at the benefits of a speedy website and why a slow website can cause you to lose business

2 years ago | by Charlie Cooper

There are 3 main reasons beyond the obvious that it’s important to keep your website running fast. So what are they, and why are they important?

SEO benefit

One of the biggest benefits of a fast website is better Search Engine Optimisation. What I mean by this is better rankings on search results pages.

It’s no secret that Google wants to serve up the best results possible when someone makes a search – if two competitors have a similar site but one is faster, google considers this higher quality and will serve it first.

This is a classic example of how it can be crucial to have the edge on page speed over your competitors. It can be the difference between a successful conversion or your competitor getting more business.

Lower Bounce Rate

Sometimes called single-use visit, bounce rate is a user who clicks through to your website but doesn’t do anything else and exits.

This is commonly down to the page not loading fast enough. New research from google notes that if a page takes more than 3 seconds to load, 53% of mobile users leave a webpage.

Improving your website speed lowers bounce rate percentage because the site gets served faster, which leads to more users and better conversions.

Better User Experience

Last but not least, it shows that your business, means business.

It’s been shown that potential leads are more likely to trust a business with a fast, good-looking website than a poor quality, badly built site according to research from Stanford.

Can Orange Moon Help?

We can help you speed your website up with optimisations across the board. Drop us a line with the form below and we’ll take a look at your site and see if there’s room for improvement, then we’ll quote you accordingly.

If there is lots to do, you’ll see a big difference in your site speed when we’re finished.